webmetr vs. mycounter: a modern free counter for the site without too much oldness

published 2026-04-19

webmetr and mycounter can be put in one broad class of web analytics, but in practice they are different answers to different questions. webmetr is made as a simple counter for the site: the owner registers, adds a domain, receives the html code, sees views, sessions, visitors, sources, pages, countries, browsers, operating systems and can make statistics public or private. mycounter has a different story, a different audience, and different compromises.

this comparison is not about one tool being absolutely always better. normal analytics starts with the question: who needs the numbers, how quickly do they need to be obtained, who will maintain the system, is public statistics needed, does a visible counter matter, is there a separate technical team. for webmetr, the answer is deliberately simple: the site should get an understandable meter without enterprise rituals and without the old administrative burden.

a short conclusion

if you want simple daily site statistics, report pages with static urls, clean html code and the ability to show a counter on the page, webmetr is a more natural choice. if you need specific historical compatibility, server log analysis, enterprise customer journey, or an existing legacy system, mycounter can still be a complementary tool. but for a new site, it's easier to start with webmetr and only later add more complex analytics if you really need it.

what is important to know about mycounter

• mycounter historically developed as a graphic counter of visits and statistics service for sites.
• the official description of mycounter talks about compact statistics, graphic counter, ratings, reports by attendance, audience, activity, pages, referrers, search phrases, countries and regions.
• the service has a ukrainian domain, but the interface and much of the old text looks like a legacy of the previous web era.

so you need to compare not only the list of features, but also the cost of ownership. the cost of ownership is not just money. it is also installation time, complexity of explanation, trust in numbers, dependence on external infrastructure, need for support, url quality, publicity, comprehensibility for a non-technical user and whether it is not a shame to show this counter on a modern site.

where mycounter is strong

• there is a logic of a visible counter familiar to old webmasters
• there is a public idea of ​​rating and compact numbers
• there are many classic reports close to the liveinternet-like model
• there is a ukrainian domain and a local historical context

these strengths should not be ignored. many old tools became popular precisely because they solved a real problem of their time. server analyzers provided statistics where there was no javascript tracking. old counters gave visible numbers and ratings. enterprise platforms provided large companies with a single data model. the problem starts when the tool doesn't match the size of the job.

where mycounter loses for a new site

• the interface looks outdated to the new site owner
• the launch does not feel like a modern product with simple onboarding
• the reporting model is overloaded with legacy details
• there is no feeling of a new clean ukrainian product that can be advised to a small business without explanation

for most sites, the first need is very simple: understand if there is traffic, which pages are being read, where people are coming from, which countries, which browsers, which screens, which sources. when for this it is necessary to study the old panel, install a server package, go through a demo call or think about tariff limits, the user postpones analytics. webmetr specifically removes this delay.

why webmetr is simpler

• simple registration, adding a site and ready-made html code without long settings
• visible dofollow counter with neat webmetr branding
• static urls of reports that can be opened, forwarded and indexed
• modern internal logic on clickhouse for high load
• free of charge without subscription and without enterprise sales

simplicity here does not mean primitiveness. under the hood, webmetr can collect many events, compile them into a clickhouse, aggregate reports and withstand high traffic. but the user should not be able to see the entire interior of the kitchen. a good meter should work as an infrastructure: you insert the code once, then you open the report and see the answer.

what reports the site owner needs

an important detail of webmetr: reports are thought of as separate pages, not as state inside the react-app. it's an oldie but a good web approach. if you opened the report url, it should show exactly this report. if you sent a link to a partner, they should see the same page. if the browser is restarted, the state should not be lost.

public statistics and trust

in many cases, statistics are needed not only by the site owner. the advertiser wants to check the numbers. the partner wants to understand the audience. the editor wants to show growth. seo specialist wants to see sources. the old approach with screenshots is bad: the screenshot can be cropped, out of date or fake. public statistics page is better for trust.

do you need complex dashboards?

not everyone needs complex dashboards. if the company has a data team, product managers, paid acquisition, attribution model, crm, warehouse and regular board reports, then a complex analytics platform may be justified. but most sites do not live in this mode. the owner wants to see: today there were so many views, yesterday there were so many, the average is this, so many came from google, so many from direct, the most popular page is this.

webmetr does not prevent you from adding google analytics, adobe analytics, matomo, plausible, statcounter or any other tool afterwards. but it provides a basic plane of truth that does not need to be explained at length. this is especially important for ukrainian sites, where the owner often deals with content, advertising, technology and sales at the same time.

how to choose between webmetr and mycounter

migration or parallel use

if the site already has a mycounter, webmetr can be put next to it for a few weeks, compare views, sessions, sources, countries, browsers and pages, and then leave the counter that is easier to explain to the owner, advertiser or editors.

parallel use is also useful because different systems almost never show the same numbers. javascript counter, server logs, browser privacy, ad blockers, caches, bots, prefetch, redirects and different session timeout rules can give different results. it is not always a mistake. the main thing is that the methodology is clear and stable.

for whom mycounter is better

mycounter makes sense for those who have been using the old counter for a long time, are used to its reports and do not want to change the old statistics.

for whom webmetr is better

webmetr is better suited for a new site, ukrainian business, media, blog, catalog or service that requires clear statistics without corporate complexity.

result

webmetr should be perceived as a simple, public and understandable counter for the site. he doesn't try to be everything at once. its strength is that the owner quickly gets the numbers and can show them to others. mycounter may have its niche, history, and strengths, but for a new site, a quick start, clear reports, simple code, and the absence of unnecessary infrastructure weight are critical.

if you need daily site statistics, a public reporting page, a simple counter badge and a minimum of explanation, webmetr is a better place to start. complex tools can be added later when the real need, team and budget arise. but the base meter should work from day one.

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