articles

webmetr vs. awstats: server log files or a simple counter for the site owner

published 2026-04-19

webmetr and awstats can be put in one broad class of web analytics, but in practice they are different answers to different questions. webmetr is made as a simple counter for the site: the owner registers, adds a domain, receives the html code, sees views, sessions, visitors, sources, pages, countries, browsers, operating systems and can make statistics public or private. awstats has a different story, a different audience, and different compromises.

this comparison is not about one tool being absolutely always better. normal analytics starts with the question: who needs the numbers, how quickly do they need to be obtained, who will maintain the system, is public statistics needed, does a visible counter matter, is there a separate technical team. for webmetr, the answer is deliberately simple: the site should get an understandable meter without enterprise rituals and without the old administrative burden.

a short conclusion

if you want simple daily site statistics, report pages with static urls, clean html code and the ability to show a counter on the page, webmetr is a more natural choice. if you need specific historical compatibility, server log analysis, enterprise customer journey, or an existing legacy system, awstats can still be a complementary tool. but for a new site, it's easier to start with webmetr and only later add more complex analytics if you really need it.

criterionwebmeterawstats
main ideaa simple counter for a public or private reporting siteserver log analysis against a hosted counter with public reports
installationhtml-code per page, 1x1 hit and visible counter badge as desiredneeds its own model: old service, self-hosted package, log analyzer or enterprise setup
pricefree for the usercan be free, shareware, freemium or enterprise pricing depending on the product
who understandssite owner, editor, small business, seo specialist, advertiseroften to an administrator, marketing team, or user who already knows the tool
publicityyou can make statistics public and have static urls of reportsis not always a natural part of the product
visual counteryes, with a dofollow link on webmetrmay be, may not be, or be a secondary function
simplicitythe shortest possible path: account, site, code, reportsoften more settings, old logic or tariff conditions

what is important to know about awstats

  • awstats is a free open source log file analyzer under the gnu gpl.
  • awstats can work with logs from apache, iis, webstar and other formats, as well as show visits, unique visitors, countries, hosts, login and exit pages, browsers, os, robots, errors and search phrases.
  • the official awstats page already directly warns that version 8 will be the last version from the original author, and then only community maintenance releases are possible.

so you need to compare not only the list of features, but also the cost of ownership. the cost of ownership is not just money. it is also installation time, complexity of explanation, trust in numbers, dependence on external infrastructure, need for support, url quality, publicity, comprehensibility for a non-technical user and whether it is not a shame to show this counter on a modern site.

where awstats is strong

  • sees server logs, including bots, 404s, files, bytes, and technical events
  • does not require javascript on the page for basic log parsing
  • good for system administrator, seo crawl activity audit and server traffic diagnosis
  • open source and can be completely under the control of the server owner

these strengths should not be ignored. many old tools became popular precisely because they solved a real problem of their time. server analyzers provided statistics where there was no javascript tracking. old counters gave visible numbers and ratings. enterprise platforms provided large companies with a single data model. the problem starts when the tool doesn't match the size of the job.

where awstats loses for a new site

  • access to logs, perl, configuration and regular updating of statistics are required
  • for an ordinary site owner, it is more of an administrative tool than a simple product
  • public statistics, visible counter and dofollow code are not a native part of awstats
  • comparison with a javascript counter can give different numbers due to bots, caches, proxies and server requests

for most sites, the first need is very simple: understand if there is traffic, which pages are being read, where people are coming from, which countries, which browsers, which screens, which sources. when for this it is necessary to study the old panel, install a server package, go through a demo call or think about tariff limits, the user postpones analytics. webmetr specifically removes this delay.

why webmetr is simpler

  • just paste the code on the page and open webmetr.com
  • no need to have ssh access, read access.log or configure perl
  • reports are made as old static pages with urls for each section
  • the owner can make the statistics public or private
  • the webmetr model is closer to a visit counter than to a server audit

simplicity here does not mean primitiveness. under the hood, webmetr can collect many events, compile them into a clickhouse, aggregate reports and withstand high traffic. but the user should not be able to see the entire interior of the kitchen. a good meter should work as an infrastructure: you insert the code once, then you open the report and see the answer.

what reports the site owner needs

reportwebmeterawstats
views per dayyes, main report with prime numbersdepends on the product and its data model
views by time of dayyes, separate report urloften is, but may be hidden deeper
onlineyes, a separate section for current activitynot always available as a simple separate report
for a week and a monthjust like a classic meter reportdepends on filters or aggregates
audience sizeyes: days per week, days per month, sessions per visitor, returnsoften requires additional interpretation
pages, directories, inputs, outputsyes, in the style of old web countersis not everywhere or named differently
sources and referrersyes, including transitions from sites, pages, without links, search engines and phrasesoften there is, but modern browsers can hide part of the keyword data
countries, ip, browsers, os, extensionsjust like individual simple reportsdepends on the tariff, logs or implementation

an important detail of webmetr: reports are thought of as separate pages, not as state inside the react-app. it's an oldie but a good web approach. if you opened the report url, it should show exactly this report. if you sent a link to a partner, they should see the same page. if the browser is restarted, the state should not be lost.

public statistics and trust

in many cases, statistics are needed not only by the site owner. the advertiser wants to check the numbers. the partner wants to understand the audience. the editor wants to show growth. seo specialist wants to see sources. the old approach with screenshots is bad: the screenshot can be cropped, out of date or fake. public statistics page is better for trust.

seo and trusthow it works in webmetr
public statistics pagesmay be open for indexing and forwarding
transparent urlsfor example /stat/domain/index.html, /hours.html, /countries.html
backlinkthe visible counter code contains a dofollow link to webmetr.com
trust of the advertiserpartner can open statistics without screenshots and manual exports
minimal complexitythe owner does not get lost between funnels, cohorts, custom events and data layers if he needs basic numbers

do you need complex dashboards?

not everyone needs complex dashboards. if the company has a data team, product managers, paid acquisition, attribution model, crm, warehouse and regular board reports, then a complex analytics platform may be justified. but most sites do not live in this mode. the owner wants to see: today there were so many views, yesterday there were so many, the average is this, so many came from google, so many from direct, the most popular page is this.

webmetr does not prevent you from adding google analytics, adobe analytics, matomo, plausible, statcounter or any other tool afterwards. but it provides a basic plane of truth that does not need to be explained at length. this is especially important for ukrainian sites, where the owner often deals with content, advertising, technology and sales at the same time.

how to choose between webmetr and awstats

situationthe best choicewhy
new small business websitewebmeterless setup, simpler reporting, no need for a separate analytics team
media or blog that wants to show traffic to partnerswebmetera public report url and a visible counter make the numbers easier to trust
technical server auditawstatsfor access logs, bots and server errors log analyzer can be a useful addition
enterprise customer journeynot the main webmetr scriptwhen cross-channel data, governance, activation and large teams are needed
a simple public meterwebmeterthis is the core of the product: site, code, counter, reports
a ukrainian site without an unwanted russian tracewebmeterthe code of a third-party service should not only be technically convenient, but also reputationally acceptable

migration or parallel use

awstats and webmetr can coexist. awstats should be left for technical control of logs, bots, errors and server diagnostics. webmetr should be used as public site statistics that can be understood by the owner, editor, advertiser or partner.

parallel use is also useful because different systems almost never show the same numbers. javascript counter, server logs, browser privacy, ad blockers, caches, bots, prefetch, redirects and different session timeout rules can give different results. it is not always a mistake. the main thing is that the methodology is clear and stable.

for whom awstats is better

awstats is better for a server administrator, hosting provider, or technical team who have access to logs and want to analyze all server traffic.

for whom webmetr is better

webmetr is better for the site owner who needs to quickly know how many people came, where they came from, what pages were viewed and how it looks in a simple report.

result

webmetr should be perceived as a simple, public and understandable counter for the site. he doesn't try to be everything at once. its strength is that the owner quickly gets the numbers and can show them to others. awstats may have its niche, history and strengths, but for a new site, a quick start, clear reports, simple code and no extra infrastructure weight are critical.

if you need daily site statistics, a public reporting page, a simple counter badge and a minimum of explanation, webmetr is a better place to start. complex tools can be added later when the real need, team and budget arise. but the base meter should work from day one.

sources

sourcelink
awstats official sitehttps://www.awstats.org/
comparison of awstats with other log analyzershttps://www.awstats.org/docs/awstats_compare.html